Where did Cyber Monday come from?


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Cyber Monday is the one day of the year when you can purchase deeply discounted items online. Unlike Black Friday, you don’t have to leave to buy the biggest bargains available, but where did Cyber Monday actually come from?

Cyber Monday was an idea that was created by the marketing team at Shop.org, which is a division of the National Retail Federation. Cyber Monday began as a way for online retailers to catch the bricks and mortar shopping frenzy left over from Black Friday savings.

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For lots of retailers who depend on online sales, Cyber Monday is the beginning of the holiday shopping season. Thanks to clever marketing campaigns, Cyber Monday has boosted online shopping and pushed sales up throughout the entire holiday season.

These days Cyber Monday is just another slice of the shopping pie during the holidays, but does rank fairly well. The days leading up to Christmas are critical for retailers all over the US, which rely on earnings during the fourth quarter to meet or exceed annual sales goals.

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ComScore, a digital tracking company has seen Cyber Monday sales increase over the years from $484 million back in 2005 to over a billion in 2010. 2010 was also the year that Cyber Monday topped the one billion mark.

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So who is it that shops on Cyber Monday? In 2009, 41.7 percent of online shoppers logged in from their home with 52.9 percent choosing to buy gifts from work. However, in 2010, the numbers were about the same with one interesting theory claiming that at home shopping is increasing because of internet speed. Another reason that some may still prefer to do their Cyber Monday shopping from work is that they do not want to worry about their gifts being discovered by another member of the family who may use the same computer.

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Whatever the reason, Cyber Monday is one of the biggest shopping days of the year, and if you want to save on all natural skin care products, you won’t get a better deal than with SOUTHWEST SUNSHINE. Shop for you and your family and friends with SOUTHWEST SUNSHINE today.